Mission & strategic plan

The Geelong Gallery will be acclaimed throughout the region and nationally for the excellence, imagination and wide appeal of
its programs and collections.

The Geelong Gallery will:

  • Manage, display and expand the collection of works of art for the benefit and enjoyment of present and future generations.
  • Provide outstanding facilities to display, store, research and conserve the collection and to optimise visitor experience.
  • Ensure that the Gallery is effectively governed and managed on behalf of the community.
  • Plan and implement programs that increase understanding and appreciation of the visual arts, raise funds for Gallery operations, expand membership and increase community engagement with the institution.
  • Promote community and visitor access to the Gallery and the arts.
  • Provide cultural leadership for the sector and the region.