Art Industry Context: Commercial operations and marketing—Penny Whitehead

Penny Whitehead, Deputy Director—Development and Commercial Operations shares the commercial operations and marketing associated with the presentation of the Geelong contemporary art prize, including the methods used to promote the exhibition and securing partnerships.

The 2018 Geelong contemporary art prize is supported by Dimmick Charitable Trust and Mercedes-Benz Geelong. This project was funded by the Victorian Government's Department of Education and Training.